Content is regarded as the prime or key aspect for the eCommerce marketers. It has been found out that, in upcoming days, content will be made use of to collect new leads or boost the sales of a particular product in the long run.
Demand for Content Marketing
The main aim of Content Marketing is to attract new customers and also to retain the existing one.
Demand for Content Marketing is on the rise for mainly three reasons.
First, content marketing offers a breath of fresh air to customers who are over-burdened with ads and promotions of different products.
Second, is its easy usage and feasibility. With content marketing, marketers can track engagement with content to sales directly. With the usage of cookies and Google Analytics data, one can find out how a specific bit of content increases and also promotes eCommerce sales.
Third, content marketing has become a necessary tool for the attraction of organic traffic from search engines. Focus is on the creation of content that focused on creating content that everyone prefers to read.
With the aid of these three ultimatum- reach, effortless measurement, and also traffic enhancement, Content Marketing has turned to be of much prominence in upcoming days!!!
Reach of Content Marketing in Multimedia
Don’t be astonished if the eCommerce businesses, even some similarly small ones, start to create more product videos, more know-how videos, and some general videos. Also peep for podcasts, informational graphics, and also the sharable photographic content.
Personalization of Content- Much Easier
Increased and improved revenue, customer reliability, and a better understanding with customers are the advantages of Content Personalization. These aspects will help in the development of business. A sad aspect is that, many eCommerce firms have not tapped this personalization aspect effectively in 2014. But, things will change in upcoming days with the content personalization.
Email and Content Leads from Social Media
Many eCommerce marketers have a feeling of disappointment over social media. There was a huge exposure over the Facebook Commerce. But, the popularity diminished all of a sudden and during its peak of fame, many even progressed to the extent of creating or coining a new word- “fcommerce”. Things changed for the leaner phase when many online retailers closed the shops which was opened on Facebook in a faster pace.
Still, social media remains a significant part of eCommerce marketing.
In a nutshell, we may say that in upcoming days, more marketers may make use of social media sites as a procedure to collect leads, and that can be ultimately made use of to feed email and above all, CONTENT MARKETING CAMPAIGNS!!!