Colour for Maximizing Site Conversions

The colours we make use of throughout your website will definitely have an immediate effect on the rate of conversions.

Given below are some TIPS:

At the time of designing a website, it’s easy to get so involved with all the details of layout, navigation, imagery, and content. But, the most forceful and sound tool among all is the colour.

It is believed that colours will surely have an effect on the image of business, by and large. “Colours have the ability to portray your moods”. They have the strength to increase or decrease your sales to a greater extent. If you’ve not put the needed efforts and have simply designed your website to match your logo colors, here are some hidden facts that will make you to rethink on the decision you have made with regard to the colours.

Colour’s Vigour:

Website conversions ultimately should have a good understanding of the principles of inducement, along with a understanding that more than 90% of human decision-making occurs at a subconscious level. Colour is regarded as one of the powerful tool that marketers can take advantage to make entry into the subconscious minds of visitors. According to human psychology, colours can affect the behaviour of humans and they will highlight the changing mood and preferences of the customers.

Each colour is associated with different attributes and they are normally influenced by culture, psychological factors, and context.

  • Yellow reflect positivity, optimism, cordial relationship, and happiness. Interestingly, it is also utilized to forward warning messages and it will also increase the level of anxiety.

  • Orange is associated with friendliness and is regarded a “fun” color. It activates confidence and also recommeds urgency.

  • Red focuses on excitement and boldness. Hence, it is normally used in sales advertising.

  • Purple colour deals with creativity, sophistication, and wisdom.

  • Blue favours trust and dependability

  • Green, as you all know is a symbol of growth and nature.

  • Normally, Black is an indication of value, luxury, and power.

If your company’s target are multi-national audience, be sure you understand the implication of colour in different regions. In China, for example, white is normally worn at the time of attending funerals, so the color is unlikely to have the same impact as it would on our audience who associates the color with purity. Gender also plays an important role in color preference. Women, generally seem to have a liking for primary colors and show their dislike for earthy tones. Men are bound to neglect purple, orange, brown, and pigmentation of any color. But, both the genders have a liking for blue universally.

Appropriate Usage of Colours Improve Conversions

Getting the attention of visitors is always critical in the aspect of conversions. Colours will have a long lasting effect on the mind of them if it augurs well with the background. To make it happen, find out a colour or a button that will be highly contrasting.

Generally speaking, it is always advisable to make use of bright primary and secondary colours for your call to action (CTA). Tests have shown that colours like red, green, orange, and yellow naturally convert preeminently, but only when not used prominently elsewhere on the site. But darker colors like black, shades of grey, brown, or even dark purple have phenomenally lower conversion rates. On the other hand, if you have a primary and a secondary call to action, you might very well go with these darker colors for a better effect.

Likewise, bear in mind that some of the best converting colors might not be your personal favourite colours. Still, if it augurs well for your site, don’t hesitate. Go for it.

Finally, avoid overloading of colours. Too many colours will generate confusion and also weaken visitors. When everything is designed to stand out, nothing stands out. Your selection of colours has to include the right balance of white and neutral colors with appropriately placed bright tone. Always bear in mind that contrast is important, and that your prime modification steps should simply jump off the page with a bright color that contrasts against the rest of your page content.

Most Excellent Colour Selection- TIPS

For choosing attractive colours for your website, one should have a careful study of your audience as well as the profile of the company, so that the colour scheme goes down well with the expectations of the visitors.

  • Consider the types of colors that will fit well with the personality and mood your company wants to reflect. Do you want to look strikingly rich? Friendly? Affordable?

  • Think how well precise colours fit into the expectation of the audience for your products or services. Don’t overdo on creativity with regard to colours

  • Have a thorough knowledge of your audience (gender, geographic location, and other traits) and what colors would be most likely to appeal to them

  • Select a combination of light and dark toned colours, and if you have enough movement, be sure to test all color hypotheses to find what works best for your site and for your audience